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Research papers

Discussion group IV

On the subject of editorial research the group mentioned two things: first, the difficulty that researchers have in communicating with editors; and secondly the dilemma between satisfying objective management needs and the political objectives of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Friedrich Wendt, Michael D. Ryan
June 15, 1972
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Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/discussion-group-iv